SEO VS Penguin Algorithm

SEO VS Penguin

The Google launched his new algorithm named penguin on April 24, 2012, which is like an earthquake in the world of SEO. For most of site owners, it was a surprise quite like after penguin they came to a massive drop in ranking, backlinks and generally in traffic too. But for them who keep them up-to-date with what Google doing, its not a surprise. 

On the other hand reality is that Google makes 500 changes to its ranking algorithm every year. Most of these are minor enough you can say them almost invisible. These are all rumors that Google algorithm is changed. Its not changed actually the previous algorithm(Panda) is updated and these little updates are named PENGUIN. Panda is still working as it was and the penguin is addition to it. The head of Google webspam team Matt Cutts quoted Penguin as “OVER-OPTIMIZATION UPDATE”.

As article named SEO VS PENGUIN, I am going to illustrate some of the major Effects of Penguin update for my Readers. The Penguin is specially designed to target Spam links, over indexing and low quality sites which are only exist for the purpose of having backlinks to other sites. Google is now just looking for quality sites. That’s why now having large amount of backlinks doesn’t matters to Google. If your Homepage have some pure and natural links or non but your deep page have some spam links or having keyword-anchor text, it can trigger the penguin’s penalty because penguin crawls in your site. While Panda was not came with such a penalty. However, Google is looking for quality sites having quality backlinks. So to fight against penguin your site should be upgraded, not only the sites its SEO is also should be according to Penguin Scales. Penguin works on the trigger technique but the recovery from it, is not quick, it is periodically. Primary target of penguin is artificial and excessive backlinks that use keyword-anchor text and keywords. Penguin accepts Natural links. Penguin is also having strong actions against duplicate content. Once the trigger pressed, it would take months in getting back in top search results.

 Don’t Panic! There are some sensible changes and actions required. Penguin is about the Quality, it doesn’t accept artificial links. 

After Penguin, You cannot cheat Google. You must treat Google like your GIRL FRIEND. Do Not Cheat!! Do Not Pretend!!

You will never understand it like Girl Friend, it has Skeptical nature. You have to give time, care and most important to make her trust. Most of the SEO workers violate her that’s why they are kicked out from search results. They do not know how she wants to be treated. You have to give her respect, through natural linking, Unique and genuine content, and to avoid excess.

 Make other relevant quality sites to link to your site. Your link building must be relevant to your industry because penguin likes relevant things.

Overall, Penguin is a reminder from Google that what Google as a search engine wants. As a best and most used search engine, Google wants quality in your site and site’s SEO.

By:  Abdul Ahad

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